Ordev.io › Why switch

Making the switch

Stop feeding the marketplace.
Start owning the sale.

If you are currently taking orders through Uber Eats, Mr D, or any other third-party platform, you are paying 25 to 30% of every order in commission. Here is exactly what changes when you move to Ordev.io.

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Where you might be right now

Three situations we see most often

Most operators fall into one of these categories. Each has a different starting point — and a different case for switching.

Situation 1
Fully on third-party marketplaces

All or most of your off-premise orders run through Uber Eats, Mr D, or similar. You have volume but your net margin per order is being compressed by commission.

  • Paying 25 to 30% commission on every order
  • Customer data belongs to the platform, not you
  • No direct relationship with your digital customer base
  • Dependent on marketplace ranking and visibility
Situation 2
Mix of marketplace and own channels

You have your own website or app but the marketplace still drives the majority of digital orders. Managing multiple platforms creates operational overhead.

  • Split operation across multiple systems and dashboards
  • Inconsistent customer experience across channels
  • Loyalty and marketing data fragmented
  • Marketplace still taking commission on its share
Situation 3
Own channels, but a patchwork of suppliers

You have an ordering system but it is spread across multiple vendors — one for online, another for kiosk, a separate loyalty provider. Integration is fragile and cost is high.

  • Multiple supplier relationships and invoices
  • No single view of customer behaviour across channels
  • Integrations break when any one supplier updates
  • Staff trained on multiple different systems

Side by side

What you have now vs what you get on Ordev.

A direct comparison across the dimensions that affect your bottom line and your operational control.

Area Current setup (marketplace) Ordev.io
Order commission 25 to 30% per order, every order, forever Zero. Flat monthly platform fee, regardless of volume
Customer data Owned by the marketplace. You cannot contact your own customers directly Fully yours. Every order builds your customer profile, available for marketing and loyalty
Ordering channels One channel (the marketplace app). Customers must have the marketplace app installed Six channels: online, app, kiosk, WhatsApp, voice AI, QR at-table. Customers order their way
Brand control Your restaurant listed among competitors. Marketplace controls the discovery and ranking experience Fully branded. Your restaurant, your menu, your customer experience, no competitors alongside you
Loyalty programme Marketplace loyalty rewards the app, not your restaurant. Customer loyalty is to the platform Ordev.loyal rewards your customers for ordering from you directly. Points, tiers, rewards you control
Marketing reach Cannot message your customers. Dependent on marketplace promotions at your cost Direct WhatsApp, SMS and email campaigns to your customer base through Ordev.grow
Phone and WhatsApp orders Handled manually by staff. Inconsistent, missed during peak, no data captured Ordev.voice and Ordev.chat handle both channels automatically. 24/7, zero staff involvement
Supplier relationships One marketplace plus separate suppliers for POS, loyalty, kiosk, and delivery One supplier. One integration. One dashboard. One invoice
Pricing model Commission scales with your success. The more you grow, the more you pay Flat monthly fee. Grow your order volume without growing your platform cost proportionally

Honest answers

What operators say before they switch — and the reality

These are the genuine objections we hear. Here is what the experience actually looks like on the other side.

"The marketplace drives our discovery. If we leave, we lose new customers."
Marketplaces are strong for customer acquisition. Ordev.io is built for the order that comes after — once a customer knows you exist, every subsequent order should come direct. Most operators run a hybrid: marketplace for discovery, Ordev for repeat business. The economics of that split are significantly better than 100% marketplace commission.
"Our customers are used to ordering on the marketplace app. They will not change."
WhatsApp ordering removes the behaviour change entirely. Your customer does not need a new app. They order on WhatsApp — a platform they already use daily. The conversion rate from existing customers to WhatsApp ordering is consistently high because the friction is near zero.
"We cannot afford the disruption of switching systems mid-operation."
The switch does not require a hard cutover. Most operators add Ordev channels alongside their existing setup, migrate volume gradually as customers adopt the new channels, and phase out marketplace dependency over three to six months. Your kitchen and POS see no disruption — orders arrive the same way regardless of which channel they came from.
"We have tried our own ordering platform before and the volume was not there."
Volume on owned channels is built, not assumed. A web ordering page without active promotion delivers little. Ordev.grow enables you to drive direct orders through WhatsApp campaigns, SMS to existing customers, and loyalty incentives for switching channels. The tool and the traffic strategy come together.

Getting started

What the switch actually looks like

From first conversation to first order on Ordev — a typical timeline for a QSR operator or casual dining group.

1
Discovery call
We review your current setup, order volumes, POS system, and existing channels. A custom configuration and fee proposal is prepared.
Day 1
2
Integration and menu build
POS integration is confirmed. Your menu, modifiers, and branch structure are configured in the Ordev platform. A test environment is set up for your team to review.
Days 2 to 5
3
Go-live and team training
Your team is walked through the dashboard, order management, and reporting. First live orders are monitored by the Ordev onboarding team.
Days 5 to 7
4
Volume migration
WhatsApp and online channels are promoted to your existing customer base. Loyalty incentives drive first orders on direct channels. Marketplace volume reduces progressively.
Weeks 2 to 8

Ready to run the numbers?

Book a demonstration. We will show you exactly what Ordev.io costs against what you are currently paying the marketplace — on your actual volumes.

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